After having gained four years of working experience in China, Yoka Bruynzeel began her studies in the Chinese language and culture (sinology) at Leiden University the Netherlands. She received her bachelor’s degree in 2007 and started her China-training company afterwards. Her extensive professional experiences in companies of different sizes from different industries in Europe and Asia molded her into a multicultural person, who is at ease with different company cultures in different countries.
Yoka is CrKBO certified and is a committee member of the China Network Guanxi.nu. She works together with Chingmay Jo, her business partner in China, to train Chinese company staff to learn and overcome Western cultural barriers. They also offer services in interpretation and translation, with a special focus on marketing texts including Chinese company- and brand names.